Pittsburgh Video Production

Pittsburgh video productions studio in use.

Pittsburgh Video Production – Adams Apple Creative

Adams Apple Creative is a full-service Pittsburgh video production company, dedicated to providing quality video content for businesses large and small. Our Studio is located in Pittsburgh, PA., with access to free parking.

List of Video Services

Our services include producing and editing television commercials, web commercials, training videos, corporate videos, industrial videos, company profiles, product videos, how-to videos, testimonial videos, marketing videos, recruitment videos, informational videos, internal communication videos, and other types of social media video content.

What makes Adams Apple Creative a different kind of video production company? 

location video interview in Pittsburgh

We excel at concept development and the ability to tell compelling stories that communicate the desired company strategies and objectives, in meaningful and effective ways.  Are you looking to sell more product, find more customers, explain a concept?  If so, Adams Apple Creative can produce the kind of video that will do the job with a stunning and unique visual interpretation of the desired message. With a Pittsburgh video production company the quality of Adams Apple Creative, your company can reach unknown customers and increase its profits through the use of video.

We can use video assets you already have

Another solid strength of Adams Apple Creative, is our ability to incorporate existing company video assets and to get the job done in a timely manner and on budget. With our in-house video editing, animated graphics capability, our in-house sound recordist, and our sizable studio facility, we are able to create amazingly beautiful videos that will effecting implement your marketing strategy and help your business grow.

Pittsburgh Video production studio

If you’d like to see some of the video production projects we’ve done for various Corporations and Non-Profits, including Philips Respironics, Zimmaro Law, Our Club House, HBK, Dreager, Maverick Dental, Muriel’s Breath, Butler Health, Nicholson, Menard, and The Caring Place.

Samples of still photography.

What is video production?

 Wikipedia, defines video production as, “The process of creating video by capturing moving images, and creating combinations of parts of this video in live production and post-production (editing).”   To Adams Apple Creative, this definition doesn’t quite cover cover all the aspects of video production.  It’s a bit more complicated.  It’s the entire process needed to create a video, and for our discussion, we will be talking about videos made for businesses, as opposed to movies made for entertainment.

The Three Video Production Phases

Video production is thought to have three stages, pre production, production, and post production.  

Phase One: Pre-Production

Most definitions of video production start with the idea of “developing a concept” for the video, but we think it’s more important to understand the need for the video.

Every brand needs to market their products or services in order to grow.  In the age of the Internet, online marketing is proving to be the place where you can reach your target audience.  According to statistics gathered by Biteable.com, video is THE best way to communicate with that online audience. For Example:

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)

So the question isn’t if you should be using video to market to your potential and existing customers, but how to, efficiently spend your marketing dollars.

Objectives and Goals – Do you need to create better brand recognition?  Do you need launch an new product? Do you need to reassure a potential customer that they can trust your company?  Or do you need to sell more products or services?  Set realistic goals for what you want this video to accomplish and use these goals to guide all your future decision.

Audience – Determine your target audience and figure out where they frequent online.  Basically, it boils do to who is my target market and where to they spend their time online.  That’s who they are and that’s where I can reach them.  Do they hang out on Facebook, LinkedIn, of Instagram.  Most people now a days spend much of their time on one of those three social media platforms.

Another place you will need video content for is your company webpage.  When someone does find your webpage, you can count on a high degree of interest in your product or service.  That’s the time when you need to make the sale, and video content is extremely efficient at that task.

Budget – Come up with a budget. All future decisions will be based on your budget, so you’ll want to start there.

Timeline – Create a timeline for your video project.  This will set the stage and give everyone involved and idea of when everything needs to happen. 

Video Type – Determine what type of video will best reach your objectives.

Story – Write a script that best tells the story that will communicate your marketing message.  This may also includes Interview questions.

Cast and Crew – After you’ve determined what the story is, you’ll need to reach out and assemble the cast and crew needed to create the video.  This may be the company executives, satisfied customers, or maybe professional talent.

Location Scout – The video will need to be shot either at a specific location or in a studio setting.  These places need to be scouted in advance to make sure they are appropriate for the needs of the video.  Elements taken in to account will be visual elements, lighting, and audio concerns.

Scheduling – There will be much coordination needed on the day or days of the shoot.  The cast, crew, the location, all need to be available at the appointed time.

Phase Two: Production

After the meetings are over, the preparation is complete, it’s time to do the actual video shoot.  A normal video shoot goes like this….

Set up the video, sound and lighting equipment – From the original location scout, the specific location will have been determined.  When the video crew arrives on set, they will need some time to set up all the equipment needed to created the video. This usually means the camera equipment, the lights, and the sound equipment.  Depending on the size of the shoot, this usually takes an hour or so.

Conduct interviews – Most corporate videos are based off of some type of interviews. Some interviews will need to be scripted and some will be based around questions asked of the subject.

Capture B-roll – B-roll is shots taken around the shoot area that will accompany the interview footage.  It’s usually a good idea to shoot the b-roll after the interviews so that the shots can compliment what the subject talks about in the interview.  B-roll/ shots may include closeups, exterior building shots, people walking, and other shots that pertain to the subject of the interview.  Besides giving visual relief to the “talking head” of the interview, b-roll also helps in the editing process by giving the editor a way of hiding transitions.

Record any needed voice-overs – Depending on the type of video, you may need capture audio that will compliment the video. A video that doesn’t have interviews, will require some type of audio to tell the story.  This will require someone to provide the needed narration.  This can be recorded the day of the shoot, or more likely at a recording studio.

Phase Three: Post-Production

After the shooting phase is completed, the video must be edited together.  Besides the actual video footage and audio shot during phase two, you will need to have other elements assembled or created.  These include artwork, logos, music, and possibly animations.  After the initial editing, the video will need to go through an approval process to make sure that the editor has met the client’s needs.  After the approval process, the final video is delivered and distributed as needed.


While every video production company does things a little different, we at Adams Apple Creative strive to create effective marketing videos that are financially efficient. It helps that we keep our crew size to a minimum to reduce costs, but our real strength is our ability to develop and tell stories that communicate the client’s message in a way that creates now customers.

Adams Apple Creative
2820 Smallman Street
Pittsburgh, PA 15222

(A Pittsburgh Video Production Company)